Heathrow, 27 January 2016 – Azlan, the enterprise value added distribution business of Tech Data, has welcomed Citrix’s plans to revitalise SMB sales of its core Citrix Work Space Suite solution for partners and will be setting out its own programme to support the vendor’s efforts at the forthcoming Citrix Partner Accelerator (CPA) 2016 event, which takes place in London on 25th February.

Azlan will help the vendor achieve its goals by drawing on its own expertise in Citrix technologies and Tech Data’s extended reach into the SMB market place.

The leading player in the desktop virtualisation market outlined its strategic aims for the year ahead at the global Citrix Summit, which was held in Las Vegas in January. At the event, Citrix said it would place additional focus on refining processes to support Gold and Silver Partners in driving growth with its XenDesktop, XenMobile and NetScaler solutions into SMBs.

Phil King, Azlan Technology and Services Director, said that Azlan will be fully-supportive of the plans. “We see excellent potential for business growth in the SMB market for Citrix and we’ll be enthusiastically backing the company’s drive to get back to basics and provide added support to its valued partners. Azlan has well-developed skills in Citrix solutions and can also draw on Tech Data’s extended reach and strength in the SMB market, so we are ideally-placed to support Citrix in driving this strategy.”

Citrix Managed Partners will benefit from a re-booted channel team that includes newly titled Partner Account Managers (PAMs); additional announcements include details of the new ‘Build Plan’, which will see Citrix PAMs working with their partners on joint go-to market propositions to develop stronger relationships throughout the value chain.  There will also be a strong focus on key vertical markets, such as healthcare, education and finance.

Azlan offers in-depth sales and technical support to reseller partners on Citrix through its Data Centre, Workspace and Information practices. Qualified experts in Citrix solutions are available to assist partners on pre-sales and provide hands-on consultancy and training. Citrix Partners can also take advantage of the Azlan Business Solutions Centre (BSC) to demonstrate Citrix technologies in use alongside other infrastructure systems.

Citrix’s UK and Ireland Partners will be able to learn more about the plans at the Citrix Partner Accelerator (CPA) 2016 event, which takes place at Wembley Stadium on Thursday 25th February. For more information or to register, please contact Virginia Cowles, Business Unit Manager for Enterprise Software at Azlan by calling 0845 356 3030, or by emailing

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