mark robinsonBasingstoke, 08 February 2016 – Azlan, the enterprise value added distribution business of Tech Data, has announced the appointment of Mark Robinson as Marketing Manager for its Enterprise Software and Technology and Services practices, adding further strength to its solutions marketing capabilities.

Robinson’s appointment is part of Azlan’s continued investment in building its ability to support resellers on solutions marketing and end-user lead generation. He has joined Azlan from Microsoft, where he spent 18 months as part of the OEM Partner Marketing team. He previously worked for HP in PC systems marketing and prior to that spent two years at specialist channel marketing agency, Outbound, working on programmes for AMD and other well-known industry names.

Sara Gemmell, Azlan UK Marketing Director, said: “We are placing more focused investment on solutions marketing and taking a progressive approach with partners, helping them to promote their capabilities and generate qualified end-user leads. Mark is a valuable addition to our team and will be working closely with vendors and resellers to provide the focus and support needed to deliver positive results.”

Robinson said: “It’s great to be joining Azlan at this exciting time. I’m really looking forward to working with the whole team to drive greater awareness and activity around our own solutions and professional services capabilities and those of our reseller customers.”

Azlan is a leading value distributor of enterprise software and has well-established partnerships with many leading software publishers, including AppSense, Citrix, Good Technology, HP Enterprise IBM, IGEL, Lakeside, Microsoft, Nutanix, Veeam, VMware and many others. Azlan’s Technology and Services team offers strong technical and solutions delivery capabilities in the key technology areas, such as the software-defined data centre, desktop, and mobility. It supports resellers and MSPs in defining and developing new value propositions, and delivering the hybrid infrastructures that meet the needs of today’s enterprise organisations.

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