Heathrow, 04 January 2016 – Azlan, the enterprise value added distribution business of Tech Data, is paving the way for Citrix UK Partners to grow their business in 2016 with the Technology & Services team led by Phil King introducing tools, training and processes to speed up the sales cycle and focus on the potential to drive increased sales of Citrix Solutions in particular NetScaler application delivery controller (ADC) solution.

Citrix Partners will be given the perfect opportunity to get up to date with Azlan’s plans at the Citrix Partner Accelerator (CPA) 2016 event, which takes place at Wembley Stadium on Thursday 25th February. Citrix will be setting out its strategy for the year ahead, so attendance is essential for Partners to make the most of the very significant business opportunity Citrix solutions present.

At CPA, Azlan will be showcasing its new initiatives designed to help Citrix Partners identify and win business faster and develop the added potential to sell NetScaler alongside XenApp, XenDesktop, XenMobile and Workspace Suite.

Sarah Deller, Azlan Software Director, said: “We have vast experience in working with Citrix. We are firmly committed to supporting its partners and have a deep understanding of the opportunities they have and the challenges they face. We have designed an enablement toolkit that will help Partners to accelerate sales and to put greater emphasis on the value that they can add with Citrix Solutions. We see excellent prospects for Citrix Partners to develop sales in the year ahead and we’ll be keen to talk to as many Partners as we can at CPA about how we can work with them to plan ahead and develop their Citrix business in 2016.”

Azlan offers in-depth sales and technical support to resellers on Citrix through its Data Centre Workspace and Information practices. Qualified experts in Citrix Solutions are available to assist partners on pre-sales and provide hands-on consultancy and training. Citrix partners can also take advantage of the Azlan Business Solutions Centre to demonstrate Citrix technologies in use alongside other infrastructure systems.

As well as supporting Citrix at the Partner Accelerator event next month, Azlan will be participating in the global Citrix Summit, which takes place in Las Vegas from 11th – 13th January and which brings together leading Citrix partners from all over the world.

Resellers can request more information and register for the Citrix Partner Accelerator (CPA) 2016 event on 25th February 2016, by contacting Virginia Cowles, Business Unit Manager for Enterprise Software at Azlan on 0845 356 3030, or by emailing

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