Value distributor plans to alert partners to the potential for delivering the mobile workspace into the mid market – with the promise of expert support (and freshly-brewed coffee)


10 February 2016 – Azlan, the enterprise value added distribution business of Tech Data, will be demonstrating its ability to help resellers get ahead in the mid market at the vendor’s annual UK channel  event, which takes place later this month.

Citrix Partner Accelerator (CPA) 2016 takes place at Wembley Stadium on Thursday 25th February and will bring together Citrix’s channel partners from all over the UK and Ireland, with around 450 delegates expected to attend.  Citrix will be briefing partners on its strategy and roadmaps for the year ahead and is expected to re-state its intent – first set out at January’s global Citrix Summit in Las Vegas – to place a strong emphasis on mid market business over the coming year.

Azlan will be showcasing the capabilities of its professional Technical and Services Practice and its expertise in Citrix technologies, in particular the core Citrix Work Space Suite. Azlan will also be encouraging partners to make use of its advanced Business Solutions Centre (BSC) which is equipped with the latest solutions from Citrix and complimentary vendors and can be used by partners to hold customer demonstrations, briefings and proof-of-concept tests at no charge.

Phil King, Azlan Technology and Services Director, said: “We are looking forward to meeting with Citrix resellers at CPA and showing them just how much we have to offer them as a value distributor. The renewed focus on small and mid-sized businesses will mean more opportunities for more resellers in 2016 with Citrix. We’ll be coming out of the blocks fast and really stepping up the pace in the mid market, taking advantage of Tech Data’s extended reach, and offering our expertise both to established partners who are supported directly by the Citrix PAM team and those who are relatively new to the virtualised desktop market.”

Azlan is planning to run extensive marketing, lead generation and training programmes, all of which it will be talking about at Citrix CPA. It is hoping to alert partners to the potential for Citrix in the mid market with the promise of freshly-brewed coffee made by an expert barista, hired in especially for the event.

The Citrix Partner Accelerator (CPA) 2016 event takes place at Wembley Stadium on Thursday 25th February. For more information or to register, please contact Virginia Cowles, Business Unit Manager for Enterprise Software at Azlan by calling 0845 356 3030, or by emailing

Share Button