TD Azlan, Tech Data’s specialist enterprise infrastructure, data centre, software, services and cloud business, has announced the appointment of Phil King as Technology and Services Director. In this newly-created position, King will be a part of Azlan’s senior management team and play a key role in driving Azlan’s solutions and services focus. He will also be in charge of the unique Business Solutions Centre (BSC) at TD Azlan’s Heathrow location.

This strategic appointment underlines Azlan’s full commitment to growing its services business and supporting partners in their continuing development and transformation as they adopt the roles of managed services providers, cloud aggregators and integrators of hybrid infrastructures.

King brings more than 15 years of business development experience in value-added distribution, vendor and reseller businesses to the post. He has worked closely with leading data centre and systems integration vendors such as Cisco, EMC, and VMware and with major VADs and VARs, helping them to formulate and execute their services- and cloud-led business strategies.

His career has included a five year period as Sales Manager for Enterprise Software and Specialist Solutions at ETC Distribution and over four years working in senior business development roles at storage vendor EMC. King has also worked for Veeam Software and for distributor CCD and reseller Esteem Systems.

His most recent appointment was as UK Business Development Manager for Canopy Cloud –   the cloud solutions business of Atos. He vacated this role to take an extended, six-month break, during which he hiked from Mexico to Canada.

Commenting on his appointment, Sarah Deller, Azlan Software Director, stated: “The Technology Practice is at the very centre of our value proposition and Phil will lead our strategy here to build differentiated market solution propositions, underpinned by strong capability, enablement and a high value profile in the software-defined data centre, desktop and mobility arenas, ensuring specialist aligned resource through business development, pre-sales and delivery.”

King says he decided to take the TD Azlan role as it presents a genuine opportunity to be involved in the development of the next generation of services-focused, value-added distribution.

“The whole channel is changing radically and Azlan is in the vanguard of that transformation. The chance to become closely involved in a forward-thinking value distribution business that is right at the front and centre of the evolution of the channel was too good an opportunity to miss. Azlan leads the way in supporting MSPs in the UK and is at the forefront of enabling VARs to define and develop new value propositions, and to deliver the cloud services and hybrid infrastructures that meet the needs of today’s enterprise organisations.

“It also has an extensive professional services team and in the BSC Network, an extremely valuable resource for partners to demonstrate and prove the effectiveness of today’s dynamic and highly scalable virtualised and software-defined solutions. With this unique collection of resources, Azlan is  in an unrivalled position to lead the way in accelerating adoption of new technologies and business transformation for VARs, and to pioneer the new, more dynamic and integrated approach to value-added distribution that will be required to fuel growth for our vendor and reseller partners in this exciting new era. We will now integrate Azlan’s presales technical practice with our service delivery team providing seamless availability of skills and value to both partners and customers throughout the whole project lifecycle.”

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